A4. ManagementThe Uncertainty Of The Customer In Startups βAdministrators And Managers Kill A System'S Skin In The Game βWe Cannot Draw Certain Conclusions From The Experience Of Successful People βAvoid The Extremes On Financial Plans βDecisions In Finances Are Not Free βHaving Financial Plans With Margins Of Error Is Essential βSave Money, Even If Its Not Necessary βStriving To Be A Monopoly βWe Constantly Change Our Financial Objectives βBusinesses That Can Be Replicated Quickly Are Bad βHistory Cannot Be Used To Predict The Future In Finances βOptionality In The Trial And Error Process βThe Power Of Compounded Interest In Finances βPeople That Play Different Games In Finance Deceive You βSaving Is More Important Than Earning Money βThe Opportunity Of Crises βWe Should Think Reasonably Rather Than Rationally On Finances βDependability Has Skin In The Game For Employees βThe Lack Of Skin In The Game In Managers βWe Overestimate What People Think Of Our Material Belongings βFast Businesses Cannot Be Limited In Their Potential Growth βLet Others Win Trivial Matters βEnsuring Unity Using The Rhodian Law βEvaluating Risk Takers Using Lindy βStartups Are Not Lottery Tickets βExternal Constraints That Plague The Trial And Error Process In Business βRoutines Accumulate Hidden Risks βA Need For Risk With Trial And Error βGoing From 0 To 1 In A Startup βHaving A Single Extreme Success Is The Only Thing That Matters βReach Will Determine The Fate Of A Business βWe Are Too Pessimistic About Finances βWe Create Narratives Over Things We DonβT Understand To Deceive Ourselves βActually Learn From Iterating Your Product βProgress Cannot Be Evaluated Through Comfort Or Safety βInheritance With Lack Of Education Collapses βBad Foundations Condemn A Company To Fail βBusinesses Live But Brands Prosper βFinding The Early Adopters Of Your Product βThe Client Is The Risk Taker For A Product βAccumulation Of Hidden Risk From Business Contractors βAvoid Competition At All Costs βStressors Make Us Rationalize Out Of Doing The Right Thing βThe Repelling Force From Our Call To Action βTransfer Of Risk In A Profession Due To Bad Accountability βWe Need To Set Limits To Our Monetary Ambitions βOn Rejecting Old Business Principles βSave 10% Of What You Earn βTrial And Error Testing Can Occur Outside The Product Itself βModels And The Expectation Of Customer Behavior βFamilies Participate In Self Dramatization βMoney Gives You Freedom β