LOK 📖

    Avoid Competition At All Costs

    Amid competition, people lose sight of what matters and focus on their rivals instead

    • Rivalry causes us to overemphasize old opportunities and copy what has worked in the past (hallucination of opportunities)
    • Companies lose sight of whether the market is the right place to be amidst rivalries

    People take their personal honor so seriously they will fight for things that don’t matter

    • This twisted logic is part of human nature, but it’s disastrous in business

    LOK: 4. Management
    RL: Zero to one
    IDEAS:     Competition