On Rejecting Old Business Principles

Conventional beliefs appear wrong whenever one collapses

  • The old belief is called a bubble
  • Question what we think we know about the past
    • Old beliefs are dogmatically being rejected
      • How much of what you know about business is shaped by mistaken reactions to past mistakes?

Some old principles though unpopular may hold certain truth

  • It’s better to risk boldness than triviality
  • A bad plan is better than no plan
  • Competitive markets destroy profits
  • Sales matter just as much as products

LOK: 4. Management
RL: Zero to one
IDEAS:
Startups