Optionality In The Trial And Error Process

In iteration, cause and effect can be narratively deceitful. A/B testing is to be preferred.

A/B testing allows for optionality in iteration.

This is because it represents a cheap option, as it doesn’t require a lot of commitment and doesn’t fragilize the institution in exchange for considerable information.

LOK: 4. Management
RL: K. M. M. The lean startup
IDEAS: Optionality Iteration Narratives Startups Products Production
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