The Uncertainty Of The Customer In Startups

Unlike a Toyota production line, startups don't know who is their customer and what they find valuable about the product.

Value for a startup lies in the discovery of this unknown rather than the delivery of the product to the customer.

Iteration without compromise with reality stressors, in order to align production with customer's real wants and needs.

It's not about what you think or the customer thinks.

Ref. Finding the early adopters of your product

LOK: 4. Management
RL: The lean startup
IDEAS: Uncertainty Customer Stressors Belief Startups Products Production
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