S – Benjamin Franklin's Letters And The Absence Of Credit

Benjamin Franklin wrote letters behind the pseudonym Silence Dogood.

People usually point out his genius in these, but miss the fact that he didn’t even take credit for them, where his brother profited much more off them.

Franklin was playing the long game, he was learning public opinion through these, generating awareness in what he believed in, crafting his style and tone.

He used the strategy over and over again, even to undermine a third competitor in a competitor’s newspaper.

Don't take credit. Learn from the experience to become prepared in times of crisis.


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