S – Wesson And The Art Of Making A Client Work For Their Product

Wesson sold paintings and textile designs, and had a client that had gone through over 50 designs, without liking any.

For a change, he showed him an incomplete draft and asked him how to continue the painting draft.

Once Wesson finished it broadly similar to what the client suggested, they bought it immediately.

Make others work for it for increasing its perceived value.

LOK: 0. Story
RL: How to win friends & influence people
IDEAS: Value Perception Work Stressors Customer
#Strategic_Thinking